readme

Author: fivetran-catfritz

README.md

@@ -31,7 +31,7 @@ The following table provides a detailed list of all tables materialized within t
 | [`google_ads__account_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__account_report) | Represents daily performance aggregated at the account level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>How does performance compare across different accounts by account manager?</li><li>Are currency fluctuations affecting results across markets?</li></ul> |
 | [`google_ads__ad_group_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__ad_group_report) | Represents daily performance aggregated at the ad group level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which ad groups have the strongest engagement relative to their budget?</li><li>Do certain ad groups dominate impressions within a campaign?</li><li>Are new ad groups ramping up as expected after launch?</li></ul> |
 | [`google_ads__ad_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__ad_report) | Represents daily performance at the individual ad level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which ad creatives are driving the lowest cost per click?</li><li>Do expanded text ads perform better than responsive search ads?</li><li>How do performance trends change after refreshing ad copy?</li></ul> |
-| [`google_ads__campaign_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__campaign_report) | Represents daily performance aggregated at the campaign level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which campaigns are most efficient in terms of cost per conversion?</li><li>Are paused or limited-status campaigns still accruing impressions?</li><li>How does performance vary by advertising channel type (Search, Display, Video)?</li></ul> |
+| [`google_ads__campaign_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__campaign_report) | Represents daily performance aggregated at the campaign level, including `spend`, `clicks`, `impressions`, and `conversions`.<br><br>**Example Analytics Questions:**<ul><li>Which campaigns are most efficient in terms of cost per conversion?</li><li>Are paused or limited-status campaigns still accruing impressions?</li><li>Which campaigns contribute most to overall spend or conversions?</li></ul> |
 | [`google_ads__keyword_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__keyword_report) | Represents daily performance at the individual keyword level, including `spend`, `clicks`, `impressions`, and `conversions`, enriched with account, campaign, ad group, and criterion context.<br><br>**Example Analytics Questions:**<ul><li>Which keywords are driving the highest quality traffic at the lowest cost?</li><li>Are branded vs. non-branded keywords performing differently?</li><li>Should underperforming keywords be reallocated to different match types?</li></ul> |
 | [`google_ads__search_term_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__search_term_report) | Represents daily performance at the individual search term level, including `spend`, `clicks`, `impressions`, and `conversions`, enriched with account, campaign, and ad group context.<br><br>**Example Analytics Questions:**<ul><li>What new search terms are emerging that I should add as keywords?</li><li>Which irrelevant search terms should be added as negatives to reduce wasted spend?</li><li>Are there seasonal shifts in search terms driving conversions?</li></ul> |
 | [`google_ads__url_report`](https://fivetran.github.io/dbt_google_ads/#!/model/model.google_ads.google_ads__url_report) | Represents daily performance at the individual URL level, including `spend`, `clicks`, `impressions`, and `conversions`, enriched with ad context. Includes URL breakdowns (`base_url`, `url_host`, `url_path`) and UTM parameters (`utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, `utm_term`).<br><br>**Example Analytics Questions:**<ul><li>Which landing pages are driving the highest conversion rates?</li><li>Are certain URLs performing better with specific ad creative combinations?</li><li>How much revenue is attributable to specific product landing pages?</li></ul> |